pushkar AND RENATA’s experience
EGTA MIM MILAN 2023
Renata & Pushkar spoke at the EGTA MIM conference in Milan in their Advancement in ‘Total TV Audience Measurement’ session. Their paper - Total TV Advertising Measurement: ‘Outside – in’ Perspective, was a prequel to the building of Total TV Advertising Measurement (TTVAM) in Finland. Pure X Media described about the time committed, efforts undertaken & the challenges faced in setting the project up to the PoC and beyond, along with the learning from it.
https://www.egta.com/wp-content/uploads/events-materials/2023-events/mim/2023-mim-tv-agenda.pdf
aSI PODCAST 2023
Renata taking part in the ASI podcast, discussing the Finnish journey towards developing the Total TV Advertising Measurement (TTVAM), along the key people from Screenforce FL, MTV Oy, and Sanoma Media FL. Pure X Media was charged with overseeing the tender process and PoC undertaken by the measurement specialist dataBreeders, which has been contracted to provide the service.
AZ TAM LAUNCH 2022
MARSA successfully launched the new TAM service in Nov 2022. The event was well attended by the entire Azerbaijani Media Industry. Pure X Media were proud to be part of this launch, where Renata spoke about the whole journey of how MARSA was formed and Pushkar moderated a panel of Audience Measurement experts talking about the futuristic work being undertaken in the region.
ASI NICE 2022
Renata presenting a paper along with Irada Sultanova, MD MARSA Azerbaijan, at the ASI 2022 Conference in Nice. Pure X Media have been consultants to MARSA, to establish a state of art TAM systems in Azerbaijan against all odds and it’s all bearing fruits now. Together with Irada, we shared this journey via our paper: TAM Azerbaijan – ‘Do It Yourself’ Approach.
https://www.asiconferences.com/conferences/2022-asi-international-television-video-conference/
PAMRO CAPE TOWN 22
Pushkar presenting a paper at the 23rd PAMRO Annual Conference in Cape Town on TV Currency in Azerbaijan – the ‘Do It Yourself’ Approach! The paper details about how MARSA along with their consultants (Pure X Media) set up the entire TAM system by themselves while facing force majores such as the COVID pandemic and geo-political challenges. The metering technology and knowhow has been licensed from Kantar.
https://arenaevents.africa/pamro-2022-aims-to-elevate-media-measurement-and-evaluation-in-africa/
PAMRO Mauritius 2019
PAMRO Conference: Pushkar talks about the Passive Audience Measurement solutions to Digital Disruptors
TV as Business Conference Ukraine 2018
Slideshow of Renata’s presentation From Television to TotalVideo she gave in Kiev at the TV as Business Conference.
EGTA Insight - Advances in Hybrid TV Audience Measurement 2018
Renata contributed to the EGTA Insight Annual Publication / article National Initiatives in the Development of Hybrid Audience Measurement in the Evolving Television Market
Now, egta Insight: Innovation in Total TV Audience Measurement
PAMRO Lagos 2018
Pushkar presents Different stages of Audience Measurement – From Traditional TAM to Cross Media Measurement
PRAVA Media Conference Belgrade 2018
Pushkar talks about the Futuristic Audience measurement systems including Mobile measurement and Cross Media Measurement, globally and in Serbia
PRAVA Media Conference Belgrade 2018
Pushkar’s involvement at the Expert’s Panel on Cross Media Measurement
Multi-Screen Video Audience Measurement at the I-COM Global Summit Portugal 2017
Video of Renata’s presentation Multi Screen Video Audience Measurement with Mariana Irazoqui, SKO
Understanding the Audience Behaviour at the IFTV FORUM Turkey 2017
On stage, at the International Istanbul Film TV Forum and Exhibition, Renata speaks about Understanding the behaviour of audience and next generation of TV Audience Measurement.
Launch of TV Audience Measurement in Georgia 2015
Renata and Pushkar at the launch event for the new TAM service held in December 2015 in Tbilisi, Georgia.
The Future of Audience Measurement at the ABC Conference Croatia 2014
Renata on stage, at The Future of Audience Measurement ABC conference in Zagreb.
RAIN, Radio and Internet conference Belgium 2012
Pushkar’s involvement on the Expert’s panel, at the Internet Conference in Belgium, discussing advancements in Online Audio Measurement.
TV Industry Summit, Colombo 2013
Pushkar participating in the launch of the new TV ratings system that revolutionised audience measurement in Sri Lanka.
https://www.pressreader.com/sri-lanka/daily-mirror-sri-lanka/20130211/282428461579532