EGTA MIM MILAN 2023

Renata & Pushkar spoke at the EGTA MIM conference in Milan in their Advancement in ‘Total TV Audience Measurement’ session. Their paper - Total TV Advertising Measurement: ‘Outside – in’ Perspective, was a prequel to the building of Total TV Advertising Measurement (TTVAM) in Finland. Pure X Media described about the time committed, efforts undertaken & the challenges faced in setting the project up to the PoC and beyond, along with the learning from it.

aSI PODCAST 2023

Renata taking part in the ASI podcast, discussing the Finnish journey towards developing the Total TV Advertising Measurement (TTVAM), along the key people from Screenforce FL, MTV Oy, and Sanoma Media FL. Pure X Media was charged with overseeing the tender process and PoC undertaken by the measurement specialist dataBreeders, which has been contracted to provide the service.

https://www.asiconferences.com/asi-casts/asicast-154-finnish-broadcasters-take-the-lead-on-cross-platform-campaign-measurement/

AZ TAM LAUNCH 2022

MARSA successfully launched the new TAM service in Nov 2022. The event was well attended by the entire Azerbaijani Media Industry. Pure X Media were proud to be part of this launch, where Renata spoke about the whole journey of how MARSA was formed and Pushkar moderated a panel of Audience Measurement experts talking about the futuristic work being undertaken in the region.

https://marsa.az/en/?p=1854

ASI NICE 2022

Renata presenting a paper along with Irada Sultanova, MD MARSA Azerbaijan, at the ASI 2022 Conference in Nice. Pure X Media have been consultants to MARSA, to establish a state of art TAM systems in Azerbaijan against all odds and it’s all bearing fruits now. Together with Irada, we shared this journey via our paper: TAM Azerbaijan – ‘Do It Yourself’ Approach.

https://www.asiconferences.com/conferences/2022-asi-international-television-video-conference/

PAMRO CAPE TOWN 22

Pushkar presenting a paper at the 23rd PAMRO Annual Conference in Cape Town on TV Currency in Azerbaijan – the ‘Do It Yourself’ Approach! The paper details about how MARSA along with their consultants (Pure X Media) set up the entire TAM system by themselves while facing force majores such as the COVID pandemic and geo-political challenges. The metering technology and knowhow has been licensed from Kantar.

https://arenaevents.africa/pamro-2022-aims-to-elevate-media-measurement-and-evaluation-in-africa/

PAMRO Mauritius 2019

PAMRO Conference: Pushkar talks about the Passive Audience Measurement solutions to Digital Disruptors

https://themediaonline.co.za/2019/09/talk-shows-mobile-and-print-audience-research-and-fake-news-insights-from-day-two-of-pamro2019/

TV as Business Conference Ukraine 2018

Slideshow of Renata’s presentation From Television to TotalVideo she gave in Kiev at the TV as Business Conference.

https://www.slideshare.net/tvbusinessconference/from-tv-tototalvideo-renata-uhlarikova-kantar-media-international-business-development-director-london-uk

EGTA Insight - Advances in Hybrid TV Audience Measurement 2018

Renata contributed to the EGTA Insight Annual Publication / article National Initiatives in the Development of Hybrid Audience Measurement in the Evolving Television Market

http://www.egta.com/documents/2018_egta_insight_tam_EDITION_3_spreads.pdf

PAMRO Lagos 2018

Pushkar presents Different stages of Audience Measurement – From Traditional TAM to Cross Media Measurement

http://pamro.org/wp-content/uploads/2019/08/Audience-Measurement-5.0-PAMRO-2018_Pushkar-Kui-Ipsos1.pdf

https://marketingmatters.netas.ng/fear-hampers-the-adoption-of-new-audience-measurement-technique-pushkar-ipsos/

PRAVA Media Conference Belgrade 2018

Pushkar talks about the Futuristic Audience measurement systems including Mobile measurement and Cross Media Measurement, globally and in Serbia

https://www.youtube.com/watch?v=PhP7PXjq4tQ

PRAVA Media Conference Belgrade 2018

Pushkar’s involvement at the Expert’s Panel on Cross Media Measurement

https://www.youtube.com/watch?v=VDD6SUfVT7o

Multi-Screen Video Audience Measurement at the I-COM Global Summit Portugal 2017

Video of Renata’s presentation Multi Screen Video Audience Measurement with Mariana Irazoqui, SKO

https://www.youtube.com/watch?v=y4TRBal4K5A

Understanding the Audience Behaviour at the IFTV FORUM Turkey 2017

On stage, at the International Istanbul Film TV Forum and Exhibition, Renata speaks about Understanding the behaviour of audience and next generation of TV Audience Measurement.

https://www.kantarmedia.com/global/thinking-and-resources/industry-events/kantar-medias-presence-at-iftv-2017-in-turkey

Launch of TV Audience Measurement in Georgia 2015

Renata and Pushkar at the launch event for the new TAM service held in December 2015 in Tbilisi, Georgia.

https://www.kantarmedia.com/global/thinking-and-resources/latest-thinking/a-new-era-of-tv-audience-measurement-in-georgia