BELGIUM

CIM ONE CROSS-media measurement project, 2024

Working closely with CIM, we are proud to be involved in their pioneering cross-media measurement project CIM ONE. This has been at two levels: 1) Designing and enhancing their measurement service to achieve optimal post buy solution for total video advertising (TOVA) in Belgium. 2) Assisting in evaluation of CIM ONE RFI responses and identifying the next steps forward. Project/s currently in development.

“Our ambitious project to integrate all our medium-specific studies into one cross-media framework, the CIM ONE, including a total video solution for advertising, lead to a very intensive collaboration with Renata and Pushkar. They excelled in diving deeply into the diverse and complex topics and did so in a very efficient way. Without their help we would not have been able to pull this off in time on such short notice. Their concise summaries were very well received by our stakeholders and did a great job in coming to clear decisions on the next steps” - Koenraad Deridder, General Manager at CIM

CZECHIA

Strategic Total TV Audience MEASUREMENT Consultancy for   TV NOVA, 2024

Providing consultancy to TV Nova (largest Czech TV Broadcaster) on potential strategy for the development of Total TV Audience Measurement in Czech Republic, including appraising of the current TV Audience Measurement systems, Premium Video definitions and positioning, and possible ways forward.

“We have been working with Renata and Pushkar for several months and have found them to be excellent partners in providing high-quality information, project outputs, and highly valued comparisons to other markets. I personally appreciate that they delivered on time, met our specifications, and were willing to go the extra mile to ensure our satisfaction” - Vaclav Gregor, Research Manager, TV Nova

Ukraine

Total video audience measurement tender process in ukraine,  2023-2024

It was indeed very inspiring to be associated with the Ukrainian Media Industry and to assist them in their efforts to enhance their Audience Measurement system by expanding to cover Total Video measurement. We sincerely hope the intriguing work will continue, once the market overcomes the current challenges.

“Engaging Pure X Media was a strategically important decision for our market, especially in a challenging situation for our country. Renata and Pushkar’s in-depth expertise, combined with their knowledge of the latest global measurement trends, made them the perfect partner for our initiatives. Their proactive approach helped us thoroughly analyse our current measurement landscape, develop both mid- and long-term strategies, and weigh the advantages and drawbacks of various measurement approaches. Pure X Media managed every aspect of the tender process - from RFP preparation to proposal evaluation. We look forward to continued cooperation and highly recommend Pure X Media to companies seeking a professional and comprehensive approach to audience measurement and media analytics”. - Oksana Pypych, Head of Research, Starlight Media

AZERBAIJAN

Set-Up of TV AUDIENCE MEASUREMENT SERVICE IN AZERBAIJAN, 2021-2022

In a strategic collaboration, Pure X Media is closely cooperating with Azerbaijani company MARSA LLC in the implementation of a new TV Audience Measurement system in Azerbaijan. A nationally representative panel of 950 households launched at the end of 2022.

“Pure X Media plays a key role by providing all the expertise that we need. Looking forward to creating a solid TV currency in the country” - Suriyya Alizade, Project Manager at MARSA LLC

FINLAND

Total TV Ad MEASUREMENT TeNDER PROCESS, Screenforce FL, 2021-2022

Working on this exciting project closely with Screenforce FL and their stakeholders (commercial TV Broadcasters) in developing Total TV Ad Measurement in Finland. Coordination of the whole tender process, from drafting of RFP, evaluation of proposals to a selection of provider/s. Also, assisting with the corresponding Proof of Concept.

“Pure X Media played a crucial role in our measurement developments, assisting our aim of unifying campaign measurement across all broadcast platforms. As leading cross media measurement consultants, Pure X Media assisted in the building of the RFP, listing potential vendors, analysis, verifications, and documentation. In addition to their professional skills, they are an absolute joy to work with. As a testimony to their skills, the results of our RFP have been solid. TV measurement has to be a gold standard: transparent, trustworthy and consistent. We are extremely excited to be one of the first in the world to enable Total TV currency to the market.” - Anna Lujanen, Executive Director of Screenforce FL

CZECHIA

TAM & RPD Data integration FEASIbility study, ATO CzECHIA, 2021

Providing consultancy for the Czech TV JIC (ATO) who intends to utilise Return Path Data (RPD) from several IPTV providers and integrate them into TAM measurement, with expected benefit of data refinement and improvement of “zero ratings” issue. Drafting of RPD & TAM Data Integration RFP document for intended Feasibility Study.

„We worked closely with Renata and Pushkar  on the preparation of the RFP process on RPD and TAM data integration for the Czech TV measurement project. The large scope of their expertise and rich international experience had a decisive influence on the excellent result of our tender. There was no problem they couldn't solve and no question they couldn´t answer. I can highly recommend Pure X Media consulting  services to everyone interested in advanced technologies and effective media solutions.“ - Vlasta Roskotova, Managing Director at ATO

azerbaijan

TAM Tender Process Coordination on behalf of NTRC Azerbaijan, 2020

Coordination of the whole TAM tender process in Azerbaijan on behalf of NTRC (National Television and Radio Council in Azerbaijan), including drafting of RFP, budgeting, evaluation of bidders' proposals, negotiations and selection of a final bidder.

“The assistance provided by Renata and Pushkar during our RFP process was exceptional. They were very thorough at all stages, whether it was preparing the RFP document, coordinating with the bidders or evaluating the proposals. They did a very professional job of keeping it timely and as per plan.” - Ismet Sattarov - The Chairman of NTRC (now ACRA)

serbia

Strategic Consultancy Services to Happy TV Serbia, 2020

Working closely with their top management in the area of audience measurement, program scheduling and marketing. Helping with various media research and audience measurement issues; audience data analyses; assistance with program scheduling and strategic positioning of Happy TV programs.

” Assistance assembled by Pushkar and Renata during our cooperation was great. They were very dedicated in all phases, whether it was analyses, preparing reports, or creating proposals for programming schedules. They did an excellent job for us, we increased our results by 30% working with them.” - Aleksandra Krstic, General Manager at Happy TV

netherlands

TV Monitoring Benchmark Study for Screenforce Netherlands, 2020

TV Monitoring and Content Classification Benchmark Study across key European markets.

Screenforce Netherlands were very happy with our inputs, which helped them efficiently to prepare for their tender process. Their feedback was:

"Your study was very well received. The benchmark in the Nordics provided us with excellent data as input for our tender process." - Michel van der Voort, Director at Screenforce NL