AZERBAIJAN

Set-Up of TV AUDIENCE MEASUREMENT SERVICE IN AZERBAIJAN, 2021-2022

In a strategic collaboration, Pure X Media is closely cooperating with Azerbaijani company MARSA LLC in the implementation of a new TV Audience Measurement system in Azerbaijan. A nationally representative panel of 950 households is scheduled to be launched at the end of 2022.

Project currently in development.

“Pure X Media plays a key role by providing all the expertise that we need. Looking forward to creating a solid TV currency in the country” - Suriyya Alizade, Project Manager at MARSA LLC

FINLAND

Total TV Ad MEASUREMENT TeNDER PROCESS, Screenforce FL, 2021-2022

Working on this exciting project closely with Screenforce FL and their stakeholders (commercial TV Broadcasters) in developing Total TV Ad Measurement in Finland. Coordination of the whole tender process, from drafting of RFP, evaluation of proposals to a selection of provider/s.

Project currently in development.

CZECHIA

TAM & RPD Data integration FEASIbility study, ATO CzECHIA, 2021

Providing consultancy for the Czech TV JIC (ATO) who intends to utilise Return Path Data (RPD) from several IPTV providers and integrate them into TAM measurement, with expected benefit of data refinement and improvement of “zero ratings” issue. Drafting of RPD & TAM Data Integration RFP document for intended Feasibility Study.

„We worked closely with Renata and Pushkar  on the preparation of the RFP process on RPD and TAM data integration for the Czech TV measurement project. The large scope of their expertise and rich international experience had a decisive influence on the excellent result of our tender. There was no problem they couldn't solve and no question they couldn´t answer. I can highly recommend Pure X Media consulting  services to everyone interested in advanced technologies and effective media solutions.“ - Vlasta Roskotova - Managing Director at ATO

azerbaijan

TAM Tender Process Coordination on behalf of NTRC Azerbaijan 2020

Coordination of the whole TAM tender process in Azerbaijan on behalf of NTRC (National Television and Radio Council in Azerbaijan), including drafting of RFP, budgeting, evaluation of bidders' proposals, negotiations and selection of a final bidder.

“The assistance provided by Renata and Pushkar during our RFP process was exceptional. They were very thorough at all stages, whether it was preparing the RFP document, coordinating with the bidders or evaluating the proposals. They did a very professional job of keeping it timely and as per plan.” - Ismet Sattarov - The Chairman of NTRC

serbia

Ongoing Consultancy Services to Happy TV Serbia 2020

Working closely with their top management in the area of audience measurement, program scheduling and marketing. Helping with various media research and audience measurement issues; audience data analyses; assistance with program scheduling and strategic positioning of Happy TV programs.

” Assistance assembled by Pushkar and Renata during our cooperation was great. They were very dedicated in all phases, whether it was analyses, preparing reports, or creating proposals for programming schedules. They did an excellent job for us, we increased our results by 30% working with them.” - Aleksandra Krstic, General Manager at Happy TV

netherlands

TV Monitoring Benchmark Study for Screenforce Netherlands 2020

TV Monitoring and Content Classification Benchmark Study across key European markets.

Screenforce Netherlands were very happy with our inputs, which helped them efficiently to prepare for their tender process. Their feedback was:

"Your study was very well received. The benchmark in the Nordics provided us with excellent data as input for our tender process." - Michel van der Voort, Director at Screenforce NL