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Consultancy

Pure X Media specialises in consulting JICs, Regulatory bodies, Trade bodies, broadcasters and others regarding cross platform, cross media audience measurement services. We have been instrumental in enhancing and establishing Audience measurement system in various countries across the globe for our clients.

Strategic consultancy on Media Measurement systems

  • Cross Media Measurement

  • Hybrid Measurement

  • Online / Digital Measurement

  • TAM / RAM

  • Campaign Measurement

Overseeing Major Tender processes

  • Assisting in RFPs / RFIs

  • Vendor assessment, selection and negotiation

  • Project management and implementation

  • Setting of and evaluating KPIs

Analysis, Insights and Interpretation

  • Media Evaluation Tools

  • Big Data / Meta Data Analytics

  • Desk research

  • Programming research. scheduling

Collaboration on major presentations and pitches

EVALUATING POTENTIAL MEDIA AND RELATED AQUISITIONS