AUDITING

Pure X Media specializes in independent audits and validation of audience measurement services and methodologies. Our expertise lies in conducting end-to-end audits of cross-media measurement systems. We also offer advice on improving the entire system or specific parts of it. Our auditing and validation processes are customised based on the needs and requirements of each market or client. 

With a team that has a combined experience of over 100 years in audience measurement and media research, coupled with extensive expertise in Data Science and Operations, we offer comprehensive auditing solutions in various areas:

AUDITING AND VALIDATION OF CROSS-MEDIA METHODOLOGIES AND DATA MODELLING TECHNIQUES

  • Cross Media Measurement

  • Multi-Screen Measurement

  • Integration and usage of first-party data

  • Integration of Return Path Data (RPD)

  • Return Path Data (RPD), before integration processes

    o   Bringing data to individual level

    o   Capping long Set-Top-Box viewing sessions

    o   Data pre-processing

  • Panel RPD and Census RPD

  • Data Edit Rules

  • Data processing/pre-processing rules

END-TO-END AUDITING OF AUDIENCE MEASUREMENT SYSTEMS

  • Establishment Survey & Recruitment

  • Panel design & Implementation

  • Metering Technology Appraisal

  • Panel Management & Maintenance

  • Data Collection, Processing & Delivery

  • QC procedures

In our experience, external audits are typically requested by the market as an unbiased confirmation of the audience measurement contractor/s' ability to:

-    Adheres to international industry standards and guidelines, and

producing accurate and dependable data

-    Fulfil their contractual obligations and responsibilities

By choosing Pure X Media, you can be confident in the accuracy and reliability of your audience measurement system. Our team of experts will ensure that your system is operating at its highest potential, and provide actionable insights for improvement.