noteworthy
Pure X Media: Thinking out loud
Pure X Media’s think piece about standards for Auditing Cross Media Measurement.
THE CHALLENGE OF UNCHARTED WATERS: THE LACK OF AGREED STANDARDS FOR AUDITING CROSS MEDIA MEASUREMENT.
Enjoy the read!
click here
NexTV 2023
Pushkar took stage at the “Nextv series Europe” conference with other esteemed colleagues from the industry.
As a panel, they deliberated on how the measurements have evolved with the rise of OTT and non-linear consumption & multi-screen and multi-platform audience measurement amongst other topics.
ASI PODCAST 2023
Renata took part in the interesting asiCast, debating the development and launch of the Total TV Advertising Measurement in Finland, which Pure X Media was instrumental in developing.
An interesting conversation into this topic, click on the link to listen
WFA: AN INDUSTRY FRAMEWORK FOR CROSS MEDIA MEASUREMENT
The Advertisers around the globe via the World Federation of Advertisers (WFA) are now working towards a common goal of achieving a better understanding of viewership across all Media. They have recently unveiled a collaborative new approach to cross-media measurement.
Doc 1: Industry Framework, Establishing Principles for a New Approach to Cross-Media Measurement: https://wfanet.org/l/library/download/urn:uuid:ea16e189-7592-416e-be8e-063bd674de9e/wfa+industry+framework+for+xmm.pdf?format=save_to_disk&ext=.pdf
Doc 2: Cross-Media Measurement System for Reach and Frequency https://wfanet.org/l/library/download/urn:uuid:2647d566-42fb-45d5-8f64-c62356efc46d/cross_media_measurement_system_for_reach_and_frequency.pdf?format=save_to_disk&ext=.pdf
It would be interesting to see how the two approaches, one led by the Advertisers and the other by the Media Owners converge to achieve that ‘common goal’.
Definitely, a magnificent start!!
ASI 2020: Cross Media Session
Useful summary of the cross-media audience measurement session at ASI 2020 Conference.
The objective of the session was to establish the understanding of how Project Origin in the UK is attempting to put WFA’s guidelines for cross-media video measurement into practice and to evaluate what needs to be done for this initiative to succeed.
EGTA INSIGHT: Addressable TV
If you want to know more about Addressable TV Advertising, this is the document to read (or at least parts of it, as it is 60-page long!). It doesn’t just explain what addressable TV is, but also how addressable advertising is sold, bought and measured.
The interesting part is the case studies from those who have already “embarked on the journey” of addressable TV, such as Sky Media’s AdSmart, SBS’ Smart AD, ITV’s Planet V, and others.
http://www.egta.com/uploads/000_publications/2020_egta_insight_addressable.pdf
For more info, please visit: http://www.egta.com/
ASI : AUDIENCE MEASUREMENT IN A TIME OF CRISIS: NO TURNING BACK
This is a really interesting overview of the current climate and challenges in audience measurement on the ASI website.
There are video interviews with senior executives from media and media research industry, masterly moderated by Richard Marks, ASI’s Research Director.
Highly recommended!
https://www.asiconferences.com/audience-measurement-in-a-time-of-crisis-no-turning-back/
PAMRo 2020
In the pasts 21 years, PAMRO (Pan African Media Research Organisation) have been forerunners in organising an annual Conference that creates a forum across Africa and the rest of the world to exchange knowledge and to learn from one-another’s experiences. The ultimate goal is of harmonising research methodologies and encouraging excellence in the industry.
This year was another feather in their cap as they successfully orchestrated their First Virtual Conference!
The links below illustrate how each day was more informative than the other …
Day 1: https://www.youtube.com/watch?v=6lCsuWbqplQ&feature=emb_title
Day 2: https://www.youtube.com/watch?v=MBx6mMC1pM4
Day 3: https://www.youtube.com/watch?v=mhQqsoIZG_4
For more fascinating information on Media Research in Africa, please, visit their website… http://pamro.org/